As the crescent moon has marked the beginning of Ramadan, the holiest month in the Islamic calendar, the rhythm of business interactions undergoes a significant shift globally. At Kent Consulting & Events, we specialize in providing support to international businesses entering the MENAT region, offering guidance on navigating cultural nuances, especially during this special time of the year.
During Ramadan, Muslims observe a period of fasting from dawn until sunset, refraining from food, drink, smoking, and other physical needs. This practice serves to revive spirituality, cultivate self-control, gratitude, and compassion, and deepen devotion to God.
In the UAE, public sector employees will experience reduced working hours during Ramadan, as announced by the Federal Authority for Government Human Resources (FAHR). The specified hours are from 9 am until 2:30 pm from Monday to Thursday, and from 9 am until midday on Fridays. Similarly, private sector employees, confirmed by the Ministry of Human Resources and Emiratisation (MOHRE), will work two hours less during this period. Companies are encouraged to adopt flexible or remote work patterns to align with these adjustments.
Navigating business interactions during Ramadan necessitates sensitivity, awareness, and respect for cultural customs. Here are five tips to ensure smooth and seamless interactions during this holy month:
1. Be Mindful of Scheduling: Schedule important meetings and calls from mid-morning to early afternoon, when colleagues, clients, and partners are more refreshed and focused. Consider opting for virtual meetings to alleviate the inconvenience of driving in the heat during Ramadan.
2. Practice Empathy, Understanding, and Flexibility: Recognize that fasting may affect energy levels, concentration, and productivity. Be patient and understanding with colleagues and partners who may experience changes in their work capacity. Offer flexibility with deadlines and workloads to accommodate their needs, adjusting expectations and timelines accordingly to alleviate any additional stress.
3. Office Etiquette: Show respect by refraining from eating, drinking, or smoking in the presence of fasting individuals, whether in person or on a computer screen. Consider allocating a designated refreshment room or private office space for non-fasting colleagues to consume food and beverages without tempting those observing Ramadan.
4. Dress Modestly: Embody the essence of the month by selecting attire that is conservative yet professional. Choose outfits that cover shoulders and knees, aligning with the modest spirit of Ramadan. Additionally, maintain modest behavior, such as refraining from playing loud music in public spaces, particularly during prayers or the call to prayer.
5. Greeting and Gifting: Extend appropriate greetings such as ‘Ramadan Mubarak’ or ‘Ramadan Kareem,’ which will be reciprocated in kind. Accepting invitations to iftar meals is a gesture of respect that can deepen relational ties. While not obligatory, bringing a gift when visiting someone’s home is always appreciated. Arrive 10 to 15 minutes before maghrib (sunset), and consider bringing a box of dates or sweets as a thoughtful gesture.
Acknowledging the significance of Ramadan, accommodating fasting observances, and respecting local customs and traditions are essential for conducting business in the UAE. By embracing these principles, businesses can foster stronger relationships and promote cultural understanding and inclusivity in the workplace.
